Want to start a great company? Go hole up in a garage … or maybe, go work for another company then split off on your own. Or as Dan Heath, co-author of Switch: How to Change things When Change is Hard notes: “It’s like, no one wants to hear the story of the rich, well-connected guys who meet up at the Marriott conference room to hatch a business plan. There’s no romance in that.”
- Columbus set off to prove the Earth is round? Nope.
- Norman Mailer invented thumb wrestling? Not really.